The history of the LEGO enterprise begins in 1932 when Ole Kirk Christiansen, a Danish father, decided to begin a business advertising his solid wood toys door to door in the town of Billund, Denmark. He named his new company “Lego” – a combination of two Danish words, “leg godt, ” https://lego-x.com/2021/07/05/generated-post/ which necessitated “play very well. ”
In 1958, you’re able to send founder, Godtfred Kristiansen, branded a system to get coupling the plastic stones that would after become referred to as PROFANO “Automatic Joining Bricks. inches The invention allowed LEGO to generate more diverse and sophisticated toys.
From there, LEGO extended the offerings and began to meet the needs of both children. It introduced a line of “Minifigures” in the mid-1970s that contained human shapes with posable arms, and also marketed charms sets to get young girls.
An additional expansion in 1979 saw the development of LEGO Space sets, adding astronaut minifigures, rockets and spaceships, amongst other well-liked themes. It happened in 1999, the LEGO Group entered the Star Wars market, launching models featuring the X-wing fighter and BRING Fighter.
Because the company grew, it was required to increase it is ability to bring in new products quickly and successfully. To this end, it hired management specialist Jorgen Vig Knudstorp.
This individual helped the corporation cut down on inventory and reduce production time. He encouraged the company to build contact with major toy companies, including Target, Wal-Mart and Toys ‘R’ Us.
He also created LEGO Options, an online community where lovers could release proposals for new Seglar sets they will wanted to see produced. This allowed LEGO to test the benefit of new recommendations and gain feedback prior to committing to all of them.